Senior Marketing Manager – Singapore
Lead innovative global marketing strategies at our Singapore HQ and shape the future of cybersecurity.
ABOUT UTIMACO
Utimaco is a worldwide supplier of professional cyber-security solutions and is based in Aachen, Germany. Since 1983, Utimaco develops hardware security modules and compliance solutions for telecommunication provider regulations. Utimaco is a world-market leader in both segments. Customers and parters of Utimaco in all parts of the world trust the company's long-term, proven reliability and investments protection, as well as its many certified IT security standards. Utimaco stands for recognizes product quality, user-friendly software, excellent support and trusted high security-made in Germany.
To further strengthen our Corporate Unit we are looking for a: Senior Marketing Manager – Singapore
Your tasks:
Regional Go-to-Market Leadership
- Develop and execute marketing strategies that align with global objectives while addressing the unique needs of the APAC region, including Greater China, Japan, South Korea, ASEAN, India, and South Asia.
- Plan and execute regional events, trade shows, and field activations to enhance brand visibility and generate demand across APAC.
Channel Marketing Collaboration
- Partner with channel partners across APAC to design and implement go-to-market campaigns that drive engagement and joint revenue opportunities.
- Build and nurture strong relationships with key partners to amplify marketing impact and expand market reach in diverse regional markets.
Digital Marketing and Demand Generation
- Drive innovative digital marketing campaigns tailored to the cybersecurity market, leveraging account-based marketing (ABM), webinars, digital channels with local results, and partner ecosystems.
- Analyze campaign performance and market data across APAC to optimize efforts and ensure measurable ROI.
Cross-Functional Collaboration
- Act as a strategic advisor to the sales and channel teams across APAC, fostering collaboration between marketing and sales functions.
- Represent the APAC region’s needs and insights to the global marketing team to inform broader strategies.
Your profile:
- 10+ years of experience in B2B marketing, with a strong focus on cybersecurity and channel marketing
- Proven expertise in developing and executing integrated marketing campaigns that drive growth and engagement across multiple APAC markets
- Experience working with channel partners and designing go-to-market strategies in collaboration with sales teams.
- Strong understanding of digital marketing, demand generation, and event marketing. Leverage Saleforce, Pardot or similar platforms
- Bachelor’s degree in marketing, business, or a related field; a master’s degree or MBA is a plus
- Familiarity with the APAC region, including cultural nuances and market dynamics, is essential
We offer you:
- An open and friendly corporate culture characterized by constructive and collaborative interaction.
- We provide you with support for your future plans with a company pension scheme (depending on country-specific circumstances).
- Early risers and night owls - thanks to a flexible working model you can organise your working day yourself.
- We also support you privately – benefit from special payments or additional vacation days on anniversaries or other special occasions.
- Utimaco is growing and living diversity! Our global team includes colleagues from 42 nationalities and 45 different languages spoken.
DO YOU FEEL ADDRESSED?
Then we look forward to receiving your detailed application stating your earliest possible starting date and your salary expectations.